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Design Process through Linear Representation and Design Methodology
Lecture #02

Art / Drawing Design
Generate 01) Line Quality
02) Form and Shape
03) Composition/Meaning
01) Idea and Research
02) Type, Forms, Photos
03) Layout and Message
Analysis 04) Prove
05) Critique
06) Inspiration
04) Repeat
05) Conclusion
06) Inspiration
Audience 07) Self-expression
08) Critic
09) Art Lovers
07) Client
08) Target Group
09) Communication
Method 10) Simple 10) Complex
Means 11) Pencil and paper, paint and canvas, etc.
12) Draw
13) Free/uninhibited
11) Computer, laser printer, software package, etc.
12) Construct
13) Planned

design: 1. to prepare the preliminary sketch or the plans for (a work to be executed), esp. to plan the form and structure. intent, aim, devise, project, conceive in the mind, contrive.

I give this lecture to my sophomore students in the Visual Communication I class. I compare the art/drawing process with the design process. It is very similar. The goals are essentially the same, only the means are different.

The students are familiar to drawing, at least a form of (self) expressive drawing taught in the freshman year. Analytic form drawing is new to them. I start with a pressure release pressure technique developed at the Kunstgewerbeschule of Basel. This method begins to sensitize the hand to the paper. The first drawing is a simple line composition. The second drawing is a square, then a square in space, circle in space, cube, and a cylinder.

Cube pencil sketch Split/cube sketch
Cube/cylinder sketch Cube sketch with 2 sections removed
Step cube sketch Cube sketch with holes
Cube sketch [+] form Cube haus

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