Graphic Language
This course is divided into three topics:

Two Dimensional Design
Sequential problems in black and white dealing with line, contour and shape; studies with theoretical and applied interpretations of flat and volumetric shapes; black, white, and color composition. Emphasis is on the development of hand-skills, perceptual awareness, and terminology used as criteria.

Visual Communication
Theoretical exercises based on communicating through visual terms using color, shape, line, and juxtaposition. All work is done in gouache. Criteria are concept, formal values and craft. Course moves from simple to complex problems.

Pencil Drawing
Free form studies and concrete object forms are explored using graphite medium and paper. The objective is to investigate graphic techniques the designer will find appropriate in the design studio. Drawing is an essential component in graphic design and is invaluable for expressing ideas.

Books: (recommended reading)
'1234 Basic Principles of Design' -- Manfred Maier
'An Artist's Notebook' -- Bernard Chaet
'Interaction of Color' -- Josef Albers
'Graphic Design Manual' -- Armin Hofmann
'Paul Rand: A Designer's Art' -- Paul Rand
'Graphic Design Process' -- Kenneth Hiebert
'Designing with type' -- James Craig
'Typography' -- Emil Ruder
'the grid' -- Allen Hurlburt

Grading Policy
Standard (see catalog). Work to be reviewed throughout the semester. Mid-term presentation based on: progress, class participation, critiques, attitude, etc.

Attendance Policy
One class meeting may be missed without penalty (any above this will effect your grade). Above three class sessions missed will result in a failure. Working during class in the classroom is mandatory.

Supply List
W N Designers Gouache - 527 Primary Yellow
W N Designers Gouache - 508 Permanent Yellow Deep
W N Designers Gouache - 524 Primary Red
W N Designers Gouache - 603 Scarlet Lake
W N Designers Gouache - 523 Primary Blue
W N Designers Gouache - 181 Cobalt Pale Hue
W N Designers Gouache - 335 Jet Black
W N Designers Gouache - 748 Zinc White
W N Designers Gouache - 512 Perm. White Lg.
Black + white plaka Pelikan
Black three ring binder 8.5 x 11 x 1.5"
Bristol board - 2 ply 14 x 17" pad
Hot press illustration board - 20 x 30"
Technograph or Derwent Design drawing pencil set
Strathmore 400-7 14 x 17" drawing pad
Large kneaded eraser - 2 x 2"
100 sheet 14 x 17" tracing paper pad
Various paint brushes (see demonstration)
Professional Compass Set (with ruling pen, see demo)
Ream typing paper 8.5 x 11"
Color Aid or Rainbow Pack 6 x 9" (color paper)
Liquid Paper correction fluid for photo copies
Box of clear push pins
Strathmore 400-7 18 x 24" drawing pad
Large BLACK paper - Canson + Chromarama
100 bulk pack #11 xacto blades
Rubber cement + thinner
Self healing cutting matte
Clear sheet protectors (50)
Black tie portfolio 14 x 17"
24" steel metal ruler
Art bin (tackle box)

Paul Rand: Design, Form, and Chaos (Yale University Press) (required reading)

Armin Hofmann: His Work, Quest, and Philosophy (Werk, Erkundung, Lehre) (Birkhauser Verlag) (required reading)

AIGA Student Membership