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Conversion by Michael Kroeger

Gouache -- Ink -- CMYK -- RGB

1. a turning or change from one state to another; a converting or being converted; transmutation; as, a conversion of water into ice. 2. in military usage, (a) a change of front, as of a body of troops attached on the flank; (b) an alteration, as of firearms from one bore or style of bore to another.

Media Process Realization Cost Communication Speed

Paint Gouache Sketching Cheap Small number Slow speed

Spot Color (ink) pantone paper print (limited color) cost effective for small jobs 500-1000 impressions, sheet fed 17.5 x 23 inches medium

Process Color CMYK print (full color) expensive 1000-10,000 web or sheet fed high speed

Computer screen (light) RGB internet/multimedia free/expensive millions/thousands very high speed

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